Our Story


BIOEFFECT was founded by three Icelandic scientists when they discovered, after over a decade of research, a way to produce plant-based EGF (Epidermal Growth Factor) in barley plants. EGF is one of the most important proteins in skin and plays a vital role in the production of collagen and elastin that maintain skin’s healthy, smooth, and youthful appearance.

BIOEFFECT Scientist Harnessing the Power of Epidermal Growth Power for Age-Defying Skin


Our mission is to use biotechnology to restore and maintain skin’s youthful-looking vitality with only the necessary ingredients that are pure, clean, safe, and proven to be truly effective. Our scientists are continually expanding their research of skin cells, growth factors and innovative ingredients in a quest to identify potent anti-aging actives that will maximize the benefits of a Barley EGF skincare routine. We want to remind skin how to look young again, so you see the undeniable difference, every time you look in the mirror.


Our award-winning bestseller, BIOEFFECT EGF Serum, was first launched in Iceland in May 2010. In the years since BIOEFFECT has become a global success and is sold in premium stores worldwide. The product line has also grown and will continue to expand in the coming years.

BIOEFFECT launched in Iceland in May 2010 with its first product, the EGF Serum, and it continues to surprise and delight. This award-winning serum remains a best-seller worldwide and is truly a customer favorite for its impressive results. Over the years, as BIOEFFECT scientists continue to learn more about Barley EGF and how to enhance its performance, they have created a complete skincare routine from cleansers to masks, moisturizers and more.